Last Updated: 24 January 2025

1. Introduction

Unicorn AI, Inc. (collectively referred to as “Company,” “we,” “us,” or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you use our platform (the “Service”), accessible via https://app.unicorntutor.com/ or https://unicorntutor.com/  and any related websites or applications that link to this Privacy Policy.

By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please refrain from using our Service.

2. Who We Are

• Legal Entity & Registered Office
• Unicorn AI, Inc. is a company registered in the United States with a principal address at: 16192 Coastal Highway, Lewes, Delaware 19958, USA
• No Physical EU Presence
• We do not maintain any physical presence within the European Union. However, we do process personal data of individuals located in the EU/EEA and elsewhere, and we strive to comply with the EU General Data Protection Regulation (“GDPR”) and other applicable laws.

For any questions or concerns regarding this Privacy Policy or our data practices, you can reach us at:
Email: info@unicorntutor.com
Phone: +1 540-272-9204

3. Data We Collect

We collect and process the following types of personal data:

1. Identity & Contact Data
   • Name (first and last, or username if applicable)
   • Email Address
2. Usage & Technical Data
   • Platform Activity: Dates and times of platform usage, conversation histories, features used, performance metrics, etc.
   • Analytics Data: Collected via Google Analytics 4 (“GA4”), Google Tag Manager (“GTM”), and Hotjar (e.g., IP address, pages visited, time on site, clicks).
   • Metadata: Session timestamps, conversation logs, user actions to tailor subsequent visits and improve your experience.
3. Cookies & Similar Technologies
   • We use cookies, web beacons, tags, and scripts for necessary platform functionality, marketing/advertising, and analytics. (See “Cookies & Tracking” below.)

We do not collect or store financial payment details, as our service is currently free. We also do not intentionally collect special categories of data (e.g., sensitive health or biometric data).

4. How We Collect Your Data

1. Directly from You
   • When you sign up for an account (parents/guardians registering on behalf of children, or standard adult users).
   • When you use our Service’s features (e.g., conversation logs, usage analytics).
2. Automated Technologies
   • Through cookies, server logs, and third-party analytics (GA4, GTM, Hotjar) that track user interactions.
3. Third Parties
   • Google Ads: For conversion tracking and marketing optimization.

5. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), we only process your personal data when we have a valid legal basis to do so, including:

1. Consent
   • Where you have clearly agreed to let us process your data for specific purposes (e.g., marketing cookies).
2. Contractual Necessity
   • To provide our Service when you register an account, or to perform obligations under our Terms.
3. Legitimate Interests
   • To analyze usage, improve our platform, ensure security, and market our services (balanced against your interests and fundamental rights).
4. Legal Obligations
   • Where required by law or to respond to valid legal requests.

6. How We Use Your Data

We use the collected personal data for the following purposes:

1. Service Provision & Account Management
   • Creating and maintaining your user account, logging conversation progress, and tailoring next visits.
2. Performance Analysis & Personalization
   • Analyzing your usage data to measure improvement, provide personalized suggestions, and enhance platform functionality.
3. Analytics
   • Using GA4, GTM, Hotjar to better understand user behavior, troubleshoot technical issues, and optimize user experience.
4. Marketing & Conversion Tracking
   • Using Google Ads for remarketing and conversion tracking. We only do so with your consent where required by local law (e.g., via a cookie banner).
5. Compliance & Security
   • Protecting against fraud, enforcing our Terms, and complying with legal obligations.

7. How We Share Your Data

1. Service Providers
   • We may share personal data with vendors who help us operate our platform (e.g., cloud hosting providers, analytics services). These vendors process data on our behalf, subject to strict confidentiality and security obligations.
2. Analytics & Advertising Partners
   • Google (GA4, Ads, Tag Manager) and Hotjar may receive certain data (such as IP address, device IDs, or cookies) for analytics or advertising measurement.
   • We do not sell or rent your personal data to third parties.
3. Legal & Regulatory
   • We may disclose data if required by law, subpoena, or to protect our rights, users, or the public.
4. Business Transfers
   • If we merge, sell, or transfer parts of our business, user data may be transferred to new owners, under the same privacy protections.

8. Data Retention

We retain personal data only as long as needed to fulfill the purposes outlined in this policy, or as required by law. Generally:

• Account Data: Retained while your account is active and for up to 90 days–2 years after you deactivate or request deletion, unless longer retention is needed for legal or compliance reasons.
• Analytics Data: Retention periods are typically set within GA4 and Hotjar, following our internal guidelines.
• Deletion/Anonymization: After the applicable retention period ends, we securely delete or anonymize your data.

9. Your Rights (GDPR)

If you are in the EEA (or where similar laws apply), you have the right to:

1. Access
   • Request a copy of your personal data.
2. Rectify
   • Correct inaccurate or incomplete data.
3. Erase (“Right to be Forgotten”)
   • Request deletion of your data when it is no longer needed or where processing is unlawful.
4. Restrict Processing
   • Ask us to limit how we use your data in certain circumstances.
5. Object
   • Object to data processing based on our legitimate interests or for direct marketing.
6. Data Portability
   • Obtain a portable copy of your data in a structured, commonly used format.
7. Withdraw Consent
   • Withdraw consent where we rely on it (e.g., for marketing).

We will respond to your request within one month. To exercise your rights, please contact us at info@unicorntutor.com. You also have the right to lodge a complaint with a local Data Protection Authority if you believe our processing violates the GDPR or other laws.

10. Cookies & Tracking

1. Types of Cookies We Use
   • Essential Cookies: Necessary for the Service to function (login, security).
   • Analytics Cookies: GA4, Hotjar to measure usage and improve the platform.
   • Advertising Cookies: Google Ads to measure conversions and deliver targeted ads.
2. Cookie Consent
   • Where required by law (e.g., for EU/EEA users), we show a cookie banner allowing you to accept or decline non-essential cookies.
3. How to Manage Cookies
   • You can set your browser to refuse or remove cookies. However, doing so may affect some platform functionalities.

For more details, see our [Cookie Policy] (if available on a separate page) or contact info@unicorntutor.com.

11. Children’s Privacy

We do not specifically target or market the Service to minors under 16. However, parents, guardians, or educational institutions may choose to register an account and allow supervised access for students or children. We process the child’s data only to the extent needed to provide the Service under the adult’s supervision. If you believe a child has provided personal data without proper consent, contact us at info@unicorntutor.com; we will delete such data promptly.

12. Security Measures

We take reasonable administrative, technical, and physical safeguards to protect personal data against unauthorized access, alteration, or disclosure. These measures include encrypted data transfer (HTTPS), secure server configurations, access controls, and regular security reviews. However, no data transmission over the internet can be guaranteed 100% secure, and you use our Service at your own risk.

13. International Data Transfers

As a U.S.-based company, personal data we collect may be processed or stored in the United States or other countries outside the EU/EEA. We rely on legally approved transfer mechanisms (such as Standard Contractual Clauses) or other safeguards for EU user data. By using our Service, you acknowledge that your data may be transferred outside your country of residence.

14. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies to understand how they handle your personal data.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Last Updated” date at the top indicates when the latest revisions occurred. If we make material changes, we will provide you notice (e.g., via email or a prominent notice on our Service) prior to the change becoming effective. Your continued use of our Service after we post the updated policy means you accept those changes.

16. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal data, please get in touch:

Unicorn AI, Inc.
16192 Coastal Highway, Lewes, Delaware 19958, USA
Email: info@unicorntutor.com
Phone: +1 540-272-9204

By using our Service, you acknowledge that you have read and understood this Privacy Policy.